BRIEF SUMMARY PT MEDIA NUSANTARA CITRA TBK
PT Media Nusantara Citra Tbk or MNC, being part of the media business within MNC Group owns and operates 4 national free to air TV stations or FTA: RCTI, MNCTV, GTV, and iNews with its fastest-growing OTT super-app service called RCTI+.
In content, MNC produces more than 20,000 hours a year for its own FTA, third parties, cinemas and digital platforms with more than 300,000 hours of content library. It also has the largest talent management with close to 400 artists under management.
MNC started back in 2001 when it acquired RCTI. A few years after, the Group acquired GTV, MNCTV and started its own content production and went public in 2007 with stock code: MNCN. The IPO was the largest at that time in Indonesia. Post-IPO, iNews was established and today the 4 FTA – RCTI, MNCTV, GTV and iNews have the largest nationwide audience share of more than 50%.
MNC has invested significant resources in broadcast and production facilities, which enable the company to produce high-quality programs such as drama series, talent search like the Indonesian Idol, The Voice Indonesia, X Factor Indonesia, Master Chef Indonesia, Rising Star and big music concerts as well as awarding programs like Indonesian Television Awards, Billboard Indonesian Music Awards, Indonesian Movie Actors Awards and TikTok Awards Indonesia. It also produces high-quality animation exported globally, which are now available in more than 63 countries.
In the last 3 years, MNC expanded its digital initiatives by developing mobile apps for its FTA and started to upload its content on Youtube, Facebook, and Tik Tok in short and/or medium formats. MNC has gained one of the largest views and subscribers globally on its social media operation with more than 1.5 billion views generated every month and currently sitting with more than 200 million subscribers. Moreover, MNC also operates as a Multi-Channel Network or MCN, which has the fastest-growing number of views and subscribers in Indonesia. MNC operates 6 online portals, namely okezone.com (general and news), sindonews.com (in-depth news), iNews.id (national and regional news), idxchannels.com (capital market, finance, business, and economy), celebrities.id (entertainment) and sportstars.id (sports). These online portals have contributed a collective monthly active user of more than 75 million.
To capture a significant share in digital advertising, RCTI+, which was established in 2019, is now the biggest entertainment super-app in 2021, according to comScore report. The super-app consists of 5 content category, which includes video service (live streaming, VOD, original productions, and other creative content), news aggregator, audio aggregator (including podcast), UGC competition, and games aggregator. As of March 2021, RCTI+ has amassed more than 64.4 million monthly active user and is targeted to reach at least 40 million by year-end.
MNC, Beyond the Largest FTA and Content.